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Occasional LTC Policy Paper Series

Duke Long Term Care Resources Program Paper No. 9
Recruitment and Retention of Nursing Assistants: Community Perspectives on a National Issue
Patricia J. Capehart, BSW, MPA

In this Occasional Policy Paper, Patricia Capehart reviews the outcomes of a focus group, a survey, and a dialogue in Beaufort County, North Carolina, sponsored by the Duke Long Term Care Resources Teaching Communities Program and the Mideast Commission Area Agency on Aging in December 1997 to explore how communities can approach the challenge of the recruitment and retention of nursing assistants. Capehart is an alumna of Greensboro College, East Carolina University and the Senior Leadership Enhancement Initiative of the Duke Leadership in an Aging Society Program. From 1987 to 1996, she was the director of the Beaufort County Department of Social Services. Now retired, she is active in county, regional and state volunteer activities related to aging and long term care.

The Challenge: Recruiting and Retaining Nursing Assistants

One of the most pressing problems in meeting the long term care needs of older adults is recruitment and retention of nursing assistants, the caregivers who provide 90% of direct patient care. It is estimated that over one million additional frontline workers in long term care will be needed by the year 2005. (Monthly Labor Review, November, 1993). The demand for long-term care services will far outstrip the supply of those aides who, through training, have been certified (CNAs). Unless we find new solutions, large numbers of people in need of long-term care will have no one to provide it. Providers are already experiencing the effects of rapid turnover with nursing assistants which affects quality of care and significantly increases costs for recruitment and training. Various dimensions of this problem were identified in a recent discussion in Eastern North Carolina in which participants shared experiences and considered recommendations for action.

The Cross-Cutting Nature of the Challenge

Recruitment and retention of certified nursing assistants is a national, state and local problem which cuts across multiple agencies and impacts both public and private sector providers. This is how the CNA problem looked in December, 1997, when the Duke Long Term Care Resources Teaching Communities Program and the Mideast Commission Area Agency on Aging co-sponsored a preliminary discussion of the issues surrounding CNA recruitment and retention in Beaufort County. The dialogue was initiated to help frame the CNA recruitment and retention issue for policy makers and to provide a fruitful sounding board for future local and statewide discussions.

Representatives from public and private sector home care agencies; hospitals, nursing and adult care homes; DSS aging services and WorkFirst programs; regional workforce development, community college NA training program, secondary industrial education and the AAA ombudsman participated in the dialogue. Also attending were Bonnie Cramer, Long Term Care Policy Unit, North Carolina Department of Health and Human Services; Sandy Crawford Leak, Duke LTC Resources Program; John Frank, Kate B. Reynolds Charitable Trust; Louisa Cox, Director, Mideast Area Agency on Aging; and Patricia Capehart, facilitator.

Specifying the Challenge at the County Level: Context and Common Ground

Beaufort County, located in the eastern part of N.C., is a large, rural county divided by the Pamlico River. Its population is 42,283 (1990 census). Adults over sixty-five years of age constitute 15.6% of the population. The challenges identified in Beaufort County around the issue of CNA recruitment and retention reflect many of those identified in the national literature and by state policy makers:
  • Low pay and lack of benefits for CNAs and related rapid turnover;
  • Third party reimbursement rates which affect salary and benefits;
  • Shrinking pool of certified nursing assistants actively seeking employment;
  • Competition among providers in recruitment of aides, resulting in movement of aides from provider to provider;
  • High number of part-time positions which results in aides working multiple jobs in order to earn a living;
  • Heavy caseloads in institutional settings which causes stress and burnout;
  • Physical demands of job which can result in injuries and Workman Compensation claims;
  • Lack of career path for CNAs and lack of advocacy to upgrade the CNA profession.
Given the problems cited above, the task at the community level was to identify what could be done to address the overall challenge.

Quantifying the Challenge: Need for an Adequate Reporting System

The first step to evaluating and recommending solutions to the CNA recruitment and retention problem involves documenting the characteristics of the target group and the overall dimensions of the problem. The discussion group determined that there is no system for data collection regarding the number of CNAs needed in the county, how many are trained but not working, or how many CNAs are drawing unemployment compensation. Yet another factor is the number of aides who are in private pay arrangements as caregivers for individuals for whom there are no formal reporting mechanisms to government agencies. Without accurate reporting systems for the workforce patterns of CNAs, it is impossible to anticipate the needs, and to identify the distinct needs of different geographic locations and long term care (LTC) settings (nursing homes, adult care homes, home care).

Two current data collection systems were identified which might be expanded to provide more specific information: the Employment Security Commission and the Nurse Aide Registry. The Employment Security Commission (ESC) automatic tracking system collects data by code numbers for job categories. Current job orders for CNAs can be tracked; however, CNAs are grouped with other service sector job categories in the database. Therefore, there is no cumulative data for CNA job orders or unemployment claims. The only data collection system which gives information about the number of CNAs is the Nurse Aide Registry maintained by the N.C. Division of Facility Services. In February 1999, the Registry listed 84,415 CNAs in active status with 92,205 in inactive status in North Carolina. The information is not available on a county basis. The Registry does not reflect whether those CNAs classified as active are full-time or part- time employees. Also, active status may be misleading as CNAs need only one day of supervised work during a twenty four month period to maintain active status on the Registry.

A Word about Nomenclature

This policy paper addresses generally the topic of recruiting and retaining a frontline paraprofessional workforce across long term care settings. In general, in North Carolina and around the nation, workers trained at that level are referred to as "aides" but also are often called nursing assistants and, where a certain competency level has been met, certified nurse's aides or CNAs. For the purposes of this paper, the CNA acromyn is being used as a general designation for this workforce with the realization that training levels and terminology do vary.

Training for CNA's:

What Works and What Needs to Change in Beaufort County

When issues of recruitment and retention of CNAs are presented, the discussion inevitably leads to training for nurse assistants. The central question is are there enough accessible and affordable training opportunities available to meet the demand for trained aides. In Beaufort County, the general answer to that question is yes, but the dialogue highlighted important issues about what works and what does not work regarding aide training.

What Works:
  • Current funding sources (Pell Grants, TANF, NAFTA, JTPA) appear to meet local training needs for CNAs.
  • There exists a good relationship between providers and the Beaufort County Community College (BCCC) NA Training Co-ordinator. Providers contact BCCC regularly as part of ongoing recruitment efforts.
What Needs to Change:
  • BCCC is training a large number of nursing assistants relative to the 541 active aide positions in Beaufort County (from an informal telephone survey of providers in November, 1997). In 1997, 308 individuals completed the nursing assistant program and in 1998, there were 227 completions. The problem is that only a low percentage of those who complete the training seek employment as CNAs. There are no records available to track the number of graduates who actually begin work as aides and stay employed.
  • There is sometimes a perceived difference between the training and "real world" CNA experiences among both providers and employees. An informal poll of providers revealed that approximately 50% of CNA positions in Beaufort County are home-based; however, training is geared toward institutional care.
Coordination with WorkFirst Efforts: A Relevant Discussion. Training for one pool of potential CNAs, WorkFirst participants, was specifically addressed in the dialogue. Experience with training WorkFirst recipients to be CNAs in Beaufort County indicates that while the potential exists for recipients to be an important source of CNAs, issues related to job skills development need special attention and mentoring. WorkFirst, North Carolina's employment program for TANF (Temporary Assistance for Needy Families) recipients has time limited benefits and cash benefits are no longer an entitlement. The goal is to assist welfare recipients with securing unsubsidized employment. Efforts are being made at both the local and state levels to use TANF funds to train WorkFirst participants to be CNAs. Employers, employment counselors and the training coordinator identified the need for additional training/mentoring for this population.

Retaining CNAs: The Central Issue of the Challenge

In general, the consensus of the dialogue participants was that recruiting and training to create a pool of CNAs can be better refined; however, the most critical challenge is retaining trained workers in the work force. As discussed above, the existing data to quantify this problem indicates that at any given time there are more CNAs in North Carolina who are not working than those who are actively employed.

A substantial amount of time was spent during the dialogue and related activities sharing approaches that local agencies are using to improve retention rates for trained workers. Incentives and strategies which were discussed included:

Care Focus, a local for profit home care agency (now a part of Beverly Enterprises) has established a Caregiver Award Program which rewards and honors in-home employees by giving cash bonuses to Caregiver of the Quarter and of the Year. Care Focus also reimburses tuition costs for CNA training for employees. Additional incentives include a bonus to an employee who refers a CNA applicant who becomes employed by Care Focus and who remains with the Agency at least 90 days. Although the results of these policies have not been statistically measured, the agency director states that they have experienced less turnover and CNA morale is higher since the policies were enacted.

The Beaufort ESC manager reports that he receives a high number of job orders for full and part-time nursing assistants; however, the positions are difficult to fill due to low starting pay. In an effort to compensate for this, Beaufort County DSS reclassified ten of its 50+ CNA positions from part-time to full-time status which made those employees eligible for health insurance and retirement benefits. There is some indication that this incentive has helped with retention of CNAs. Although the overall turnover rate for CNAs employed by Beaufort DSS was 34% in 1997, only one of the seventeen CNAs who left the DSS Aging Services Unit was a full-time employee.

Participants discussed the need to change the perception of the CNA position. Most of the agencies represented at the Dialogue recognized National Nursing Assistant Day last year as a means of expressing appreciation for CNAs and of enhancing their professional status.

Inclusion of CNAs in the care planning team was also presented as a means to further enhance professional status among CNAs. Pungo District Hospital, a small private hospital located in Belhaven, now includes CNAs as members of care teams. Pungo sent a team of two RNs and a CNA to the "Partners in Caring: Visions for the Future" Conference in March, 1998. This conference was the first major event in North Carolina to include nursing assistants as team participants with registered nurses.

Other Initiatives to be Considered at the Community Level

The Beaufort County Dialogue and a follow-up meeting with a focus group of participants (Ombudsman, representatives from DSS and Care Focus with Pat Capehart as facilitator) highlighted the need for continued thought and research around the following issues:

1. Identifying "inactive" CNAs to determine numbers and to better understand why they are not working as nursing assistants. (Transportation? Family problems? Other employment?) Could an additional field be added to the Nurse Aide Registry database to give county specific numbers of active/inactive aides?

2. Would an apprenticeship help? Development of an additional work-study or apprenticeship component to the regular CNA training for WorkFirst participants, which would assist with transition to the workplace and re-enforcement of a positive work ethic, should be considered. The new federally funded Welfare-to-Work program provides an opportunity for more intensive mentoring and job coaching services for WorkFirst recipients.

3. What are the most likely sources of future CNAs? Target new groups for employment as CNAs; i.e. physically able, low-income older adults (both male and female) or high school students through JobReady and Industrial Education Programs. Strengthen linkages between employment programs (Welfare-to-Work, WorkFirst, First Stop, Workforce Development and the Title V Program of the Older Americans' Act) and Community College Nursing Assistant training programs.

4. Is compensation the heart of the matter? Increase advocacy efforts to raise awareness for funding of long term care which acknowledges the need for adequate salary and benefits for CNAs. Salary increases are perceived to be directly related to third party reimbursement rates.

5. Tracking CNA job movement. Advocate for CNA positions to be given a separate code in the ESC system in order to track cumulative numbers of job orders and unemployment insurance claims.

Listening to the Workers

In order to obtain the worker's perspective on recruitment and retention issues, Pat Capehart as facilitator, met with a focus group of five CNAs representing three agencies. A survey of Department of Social Services nursing assistants was also taken by the supervisor during a quarterly training session. Training sessions are a requirement for continued certification as a licensed home care agency. Forty-six CNAs participated in the voluntary and anonymously recorded survey.

Demographics of CNA Respondents. All of the participants in the survey and in the focus group were female. About three-quarters (78%) were aged 4l or older. The majority had more years of experience as home care providers than in institutions. All but five were trained in a Community College nursing assistant program. When CNAs were asked, "What attracted you to the NA profession?", the dominant answer focused on caring and self-fulfillment. Only a few responded "Need a job" or "Want part-time work".

Concerns About CNA Working Conditions: In expressing concerns about working conditions, the responses differed for aides working in home care and those working in institutional care. These concerns identify issues which must be addressed in any attempt to change current problems in recruitment and retention. Encouragingly, a number of these issues are modifiable by leadership at the local level; others represent less tractable issues which will require broader policy or societal change.

Responses regarding home care working conditions:
  • Working in isolation
  • Lack of clear understanding of care plan and family's responsibilities with patient care which sometimes results in conflicts with family members
  • Exposure to unsafe and unsanitary conditions resulting from substandard housing
  • Not being allowed to use skills learned in CNA training
  • Being perceived as "maids" which is considered demeaning
  • Frequent changes in caseload assignments
  • Confidentiality policies which were perceived to be restrictive and prohibit sharing of information that could be helpful in caring for patients
Responses regarding working conditions in institutions centered around:
  • Heavy caseloads which causes stress and affects quality of care
  • Confusion about CNA role which differs from setting to setting
  • Not being considered part of the team
Responses regarding working conditions/job expectations which cut across both the home care and institutional settings reflected that many CNAs feel they:
  • Are not given a clear picture of the patient's status (not participating in development of care plan nor being provided a copy of the care plan, no explanation of patient's nutritional needs or medical status);
  • Receive multiple or conflicting orders from supervisory staff; and
  • Need to work two jobs in order to make a living. (Currently, CNAs are paid from $5.15 to $6.50 per hour in Beaufort County.)
Issues of Recruitment. When asked about recruitment considerations, certified nurse assistants in both the focus group and survey responded that they needed more job security with a better salary, benefits and guaranteed hours. All were concerned about benefits, especially health insurance. A number of CNAs cited transportation and hours compatible with family responsibilities as factors in decisions to work full or part-time. Interestingly, the focus group members had a good understanding of third party reimbursements for health care services and its impact on salaries, benefits and use of part-time staff.

Issues of Retention. Discussion and responses around retention issues also centered around salary and benefits. CNAs expressed a desire for "the perfect job" described as having smaller caseloads (home care), more status (institutional care), and job security (decent salary with benefits).

Staff Turnover

Primary reasons given by respondents for leaving the CNA profession, and similarly what would make the work of a CNA more satisfying for those desiring to stay included:
  • "salary"
  • "want responsibilities compatible with CNA training"
  • "to be able to use CNA skills"
DEVELOPMENTS AT THE STATE LEVEL: A SPECIAL INITIATIVE

Since the Beaufort County Dialogue was held in December of 1997, the North Carolina Department of Health and Human Services has received a grant from the Kate B. Reynolds Charitable Trust to work on the issue of nurse aide and related paraprofessional aide recruitment and retention. Current efforts include developing a data tracking system for the workforce; piloting various incentives to improve recruitment and retention; revising the nurse aide curriculum to give a more realistic introduction to the work to be performed; and developing and implementing a public awareness campaign about what workers do. A summary of the grant activities is available on the Division of Facility Services website at http://facility-services.state.nc.us/. Up-dates on grant activities will also be posted on that site.

Emerging Insights at the Local Level

Faced with the documented need for a stable and well-trained CNA workforce, insights emerged from the Teaching Communities experience in Beaufort County which may be helpful to other communities as they address the challenge of nursing assistant recruitment and retention:

1) The importance of listening to the workers themselves in developing a more informed understanding of the issues and formulating responses.

2) Awareness that cooperative efforts at the local level can lead to both a better understanding of the challenge and specific strategies for addressing the challenge.

3) Making CNA recruitment and retention a priority issue for attention at local and state levels. Specific components of the issue which need addressing include:

a) Development of an information system for planning;
b) Increased coordination with training institutions;
c) Reimbursement issues related to salary/benefits; and
d) Increased interactions with workforce planners and health care industry.

4) Provision of quality continuing education opportunities by linking community resources. For example, the Mideast and Albemarle Regional Ombudsman Programs sponsored a workshop "Specialist in the Art of Caring" for CNAs on June 24, 1998. This was a win-win event with CNAs receiving job related training as well as dealing with job-related stress. Agencies gave the staff paid time to attend the workshop and received the benefit of meeting training requirements. Regional Ombudsmen continue to receive positive feedback from the CNAs who report increased feelings of professionalism and acceptance.

While nurse aide recruitment and retention is a national problem, one of our greatest strengths in finding solutions may well lie with community involvement. Beaufort County was very receptive to the opportunity to dialogue about this critical issue through the Teaching Communities initiative. From the outset, providers and agency leaders responded positively to the need to discuss the issue of recruitment and retention of nurse aides. The increased awareness of the problem in Beaufort County has led to further sharing of information and pooling of resources such as the Ombudsman training for CNAs described above. To whom can we look to solve the problems of adequate long term care? Some of the answers lie within our communities.

Acknowledgments: On behalf of the Duke Teaching Communities Program, the author wishes to express appreciation to each of the Beaufort County participants in the Dialogue, focus groups and survey as well as to the staff of Mideast Commission Area Agency on Agency. The Teaching Communities Program is made possible through the generosity of the Kate B. Reynolds Charitable Trust.

Occasional LTC Policy Paper Series Paper 9 / July 1999

Duke University Center for the Study of Aging and Human Development DUMC 2920 Durham, NC 27710

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